Tuesday, September 29, 2009
Focus Groups
I realized I didn't post anything to follow up our discussions on focus groups. I really things these can be powerful tools to illicit feedback that would be hard to garner through other methods, however, I am still weary of using these in an all-in-one approach. Instead, I think that focus groups in combination with other methods can be far more powerful and can help neutralize (I understand this is a problematic word, however) or almost make up for the negatives of focus groups, such as group think or inactive participants.
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Your instinct not to have focus groups be your only data collection method is a good one. It's really a good instinct to have about all data collection tools. They are all flawed.
ReplyDeleteI wonder if focus groups might be a good fit for your work, though. Seems it would be interesting to sit exergaming girls down and find out why they do it (or why they don't).